Tuesday, May 29, 2007

Analysis: Microsoft's 'Me Too' Ad Strategy



There is no surer sign of the death of innovation than copycat business activity. Just weeks after Google gobbled up DoubleClick for over 3.1 billion dollars, Microsoft has bought somewhat less-known, but no less powerful aQuantive for about $6 billion dollars.







Source: http://rssnewsapps.ziffdavis.com

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